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I've noticed that the Shaw's Chat forum no longer exists.  I wanted to post this there, so I apologize if this is in the wrong place.

Anyway, I would like to first state that although I am employed by Shaw's, I am not posting on their behalf, and this post is not an advertisement.  I am a couponer myself, and I just wanted to share this.

On Feb 27, Shaw's and Star Market are rolling out a new program called MyMixx.  If you have a smartphone, and download the Shaw's or Star Market app (either one works, and they're cross compatible between the two stores, so it does not matter which one you have), you can sign up for the MyMixx program.  There is also a link to sign up on the websites, but they will direct you to a blank page for now.

The MyMixx program lets you electronically "clip" coupons that will be tied to your phone number.  They appear to be identical to the coupons on Coupons.com.  All you have to do is punch in your phone number on the pin pad at checkout.  The app also has store coupons (such as $5 off $50 purchase, or discounts on things like eggs and bread with a $10 purchase, for example).  This is pretty much a half-hearted attempt at bringing back the rewards card system without a card, and integrating an electronic coupon system at the same time.

The program will have both store and manufacturer's coupons.  If you've clipped a manufacturer's coupon, you will NOT be able to double dip with a physical coupon, but you can at least be able to use it to get around the printing limit on Coupons.com and use the app as another "coupon."  The electronic coupon takes priority over any other coupons, so if you try to use a paper manufacturer's coupon in conjunction with the electronic one, the register will come up with an error saying "too many coupons."  However, the regular coupon policy applies where you can use a Store coupon AND a manufacturer's coupon on one item regardless of format.

The thing to be aware of is that the electronic coupons do not double, so that may be a disadvantage.  They must be electronically clipped on either the app or the website before you check out.  Having actually used the app, when you clip the coupon, it becomes active immediately, so you can do it while you shop, or do it while in line.  If you buy many things, ou might want to just clip them all instead of picking through them.  The store has no ability to retroactively credit the coupon after the purchase has been made.  If there are any problems with the program (ie a clipped coupon doesn't come up on the bill) the store does not have the ability to fix it at the store level.  The electronic coupons must be redeemed before they expire (no exceptions, even if the item is out of stock and you receive a raincheck), and all coupons may only be used once per account.

The app also lets you view all of the advertised sales in the store, as well as view the flyer.  You can set a home store, or let it pick the store you are in.

I've been using it quite a bit since I've registered (the program opened to associates starting this week, customer enrollment begins on Feb 27th) and I like it.  I've gotten some good deals, and the coupons seem to work just fine.