La Croix Class Action Says Ingredient Found in Cockroach Insecticide!
La Croix is in hot water after a new class-action lawsuit claims the luxe drink brand has been falsely advertised as “100 percent natural.” The suit alleges that La Croix water contains numerous artificial ingredients like linalool, which is found in cockroach insecticide.
National Beverage Corp., which owns La Croix, fought back against the allegations and told CBS Philadelphia that the lawsuit was filed “without basis in fact or law regarding the natural composition of its LaCroix sparkling waters.”
So is La Croix actually bad for you? Linalool is an additive that’s used for flavoring and is found in spice plants, laurels and cinnamon. And while the chemical has been used in insecticides, PubChem found that the only documented toxic effects of linalool on humans are mild skin and eye irritation.
Roger Clemens, an expert and lecturer in food and regulation at the University of Southern California, told Popular Science that unless La Croix contained 50 percent linalool, consumers shouldn’t worry.
We’ll keep an eye on this one to see if any subsequent settlements open up to file for pop up!
Thanks NY Post!
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