RITE AID’S WELLNESS+ PROGRAM TO DELIVER MORE VALUE TO MEMBERS IN 2012

RITE AID’S WELLNESS+ PROGRAM TO DELIVER MORE VALUE TO MEMBERS IN 2012

Rite Aid Introduces Online Coupon Management Tool, a First for the Drugstore Industry;

wellness+ Members Will be Able to Load, Manage and Redeem Coupons via wellness+ Card

Silver Members Can Now Choose New Wellness Rewards of Their Choice,

Including a Gym Membership or a Health/Fitness Magazine Subscription

Rite Aid will introduce Load2Card, a new coupon management program that will allow all wellness+ members to save, manage and redeem Rite Aid and manufacturer coupons available throughout the internet via their wellness+ card. Rite Aid is the first in the drugstore industry to offer this tool. Every week, members will have the opportunity to load an average of more than $100 in savings directly to their wellness+ card. The coupon savings will automatically be deducted from applicable purchases when customers scan their wellness+ card at checkout. Paper coupons will continue to be accepted.

To enable the direct-to-card savings, on or after Jan. 1, 2012, members simply need to activate and log in to their online wellness+ account on www.riteaid.com. Customers who do not yet have a wellness+ account will also be able to create one at this time and to use Load2Card immediately.

Also new in 2012, when members reach 500 points, they’ll earn a wellness reward of their choice, such as a gym membership, health/fitness magazine subscription or health screening. All members will receive notification of reward eligibility and redemption details on their register receipt and by email.

Members of wellness+ will also be able to enjoy three tiers of savings and rewards in 2012. Adding to the gold and silver wellness+ membership tiers, Rite Aid has created a brand new bronze tier for members who reach 250 points in a single year. Bronze tier members will receive 10 percent off all Rite Aid brand products every day as well as a one-time 10 percent off shopping pass* for use in the store.

The silver and gold tier point levels will stay the same at 500 and 1,000 points respectively. Upon reaching 500 points, silver members receive 10 percent off all qualifying non-prescription purchases every day. After reaching 1,000 points, gold members receive 20 percent off all qualifying non-prescriptions every day. Anyone who reaches silver or gold status by the end of 2011 will retain their status throughout 2012.