GREAT price for Colgate Essentials toothpaste, at Shoprite! [3/24-3/30] Here's a great time to try a NEW Colgate toothpaste! Colgate Essentials with Charcoal, is priced at $5.49. We have a coupon and a Shoprite digital coupon making this an awesome deal! Deal: Buy 1: Colgate Essentials toothpaste $5.49 Use 1: $2.00 / 1 ONLY on any Colgate Essentials with Charcoal or Coconut Oil View Post